Week03: Note

Politics and Persuasion in Entertainment

People can influence or persuade audiences in the following areas:

  1. Social media
  2. Broadcast News and events
  3. Film and Animation
  4. Television

Media platforms that have the potential to influence or persuade an audience:

  1. Broadcasts
  2. Print Media
  3. Mainstream Film and Animation
  4. Independent film and animation
  5. Games
  6. Podcasts
  7. Social media / internet profile

Some messages used in moving images:

  1. Subliminal or masked content
  2. Overt or Propagandist intentions
  3. Persuasive or commercial targets
  4. Documentary or Investigative
  5. Independent or Personal struggle, observation or experience

Some major political topics in film and media:

  1. Political persuasion
  2. Commercial persuasion
  3. Race
  4. Gender
  5. Equality
  6. Disability
  7. Ethics

Week03: Politics in Media

The movie titled “Green Book” is a real black travel guide in history. In 1962, the white supremacy movement set off another climax in the United States. The black postman Victor Hugo Green wrote a pamphlet that pointed out which hotels and restaurants allowed black people to stay and eat. The name Green in the booklet “Green Book” is taken from Green, and it seems to adopt the meaning of green symbolizing unobstructedness. The two male protagonists of the film drove this green paper to tour around the United States. A male protagonist is the famous black musician Tang, and the other is a white Tony who is in a nightclub. He is called to be Tang’s driver. The contrast between skin color and cultural accomplishment naturally produces some wonderful reactions during the journey. In addition, the film also shows many levels of entanglement: racial discrimination, inequality of the same race, master and servant, the social status of musicians, family relations and so on.

This movie is my favorite among many movies about race. It can also be seen that talking about political issues in the media is very inflammatory. Let the people in it empathize with each other, thereby triggering people’s empathy and trying to change deep-rooted political issues. However, the political stance in some film and television works only represents the author, for example, some works contain obscure racial discrimination. This requires the audience to have independent cognitive abilities, and more importantly, the author should have a good political outlook. Because there are children in the audience, this subtle influence will make people form deep-rooted political ideas. So I think it is advisable to add political elements to the media, but it must be correct.

Week02: Answer to Question 1

About Disney Hyperreal animation aesthetic

Question 1

Paul Wells suggests that ‘Animation as a form has predominantly been understood as a ‘cartoon’ medium, and largely defined by the presence, and performance of Disney Animation from 1928 to the present day. lt may be argued, therefore, that all other forms of animation may be addressed through the ways they relate to or differ from the Disney model. Many animation studios across the world have sought to imitate Disney aesthetically, industrially, technologically, and commercially, while others have resisted this approach, viewing it as something which may misrepresent their own engagement with the medium’ (2002,2).

Can you think of any animation studios/forms of animation/animators who have imitated or been influenced by Disney’s hyperreal animation aesthetic in their editing? How do they do this? Include animation in its myriad forms in your consideration of your answer.

Can you think of any animation studios/forms of animation/animators who resist this aesthetic? How do they do this? Include animation in its myriad forms in your consideration of your answer.

Pirated on the left, genuine on the right

Such a clever combination of the two like this “The Autobots” has to admit that it is also a different kind of wisdom, not to mention that there are people who use a tire to block the herringbone on the poster to pretend to be “Cars”. Thought, the English name of the film was chosen as the Autobots disguised as Transformers. This all-round plagiarism without dead ends really impressed me. Although Disney has a strong influence in the industry, the opening of a good work often needs to learn from good things. But I think we need to have our own style and content more, and if we all copy other people’s, that’s thieves.

Week 02: Good&Bad Animations

My favorite animation is “Spirited Away”, in my mind it is the best 2D animation. I like Miyazaki’s painting style and color matching very much. Among Miyazaki’s works, I like “Spirited Away” the most. From the character to the scene design, it is a highlight that is worth learning.

The scene of a cartoon determines the lifeblood of the cartoon. “Spirited Away” in 2002 won the Berlin Film Festival Golden Bear Award for its unparalleled scenes, and also won the Oscar Award. Since then, the Japanese animation king Miyazaki has become famous in the global animation industry. Disney sincerely admired Hayao Miyazaki, calling him “Aki Kurosawa in the animation industry.” In contrast to the success of this cartoon, I have analyzed the reasons from many aspects. I believe that the cartoon’s performance in the characterization and character of the cartoon is very good. In addition, the visual design effect of the animation On the previous page, the cartoon did not ignore the form while paying attention to the content, but integrated the aesthetics of form and the content of expression. This animated film gave the audience a visual enjoyment, and the story cross moved people’s hearts and pushed this cartoon to Climax. Among the twelve principles of animation, I think this animation does a very good job in terms of appeal and Staging.

I usually watch some Chinese animations. “Wind from Luoyang: The God of Machine” (风起洛阳之神机少年) is a popular animation in China. I can’t tolerate the rough character modeling in the film, such as unnatural hair swinging, and inadequate mouth shape when speaking, etc. Some details are not paid attention to. Although these aspects are not satisfactory enough, there are still some merits in plot development and character shaping. I think Chinese animation is very poor, but the prospects are very broad.

Week02: The 12 principles of animation

Squash and stretch

The purpose of squash and stretch is to give a sense of weight and flexibility to drawn or computer animated objects. It can be applied to simple objects, like a bouncing ball, or more complex constructions, like the musculature of a human face.

Anticipation

Anticipation is used to prepare the audience for an action, and to make the action appear more realistic.

Staging

This principle is akin to staging, as it is known in theatre and film. This can be done by various means, such as the placement of a character in the frame, the use of light and shadow, or the angle and position of the camera.

Straight ahead action and pose to pose

These are two different approaches to the drawing process. Straight ahead action scenes are animated frame by frame from beginning to end, while “pose to pose” involves starting with drawing a few key frames, and then filling in the intervals later.

Follow through and overlapping action

Follow through and overlapping action is a general heading for two closely related techniques which help to render movement more realistically, and help to give the impression that characters follow the laws of physics, including the principle of inertia.

Slow in and slow out

The movement of objects in the real world, such as the human body, animals, vehicles, etc. needs time to accelerate and slow down. For this reason, more pictures are drawn near the beginning and end of an action, creating a slow in and slow out effect in order to achieve more realistic movements.

Arc

Most natural action tends to follow an arched trajectory, and animation should adhere to this principle by following implied “arcs” for greater realism. This technique can be applied to a moving limb by rotating a joint, or a thrown object moving along a parabolic trajectory.

Secondary action

Adding secondary actions to the main action gives a scene more life, and can help to support the main action.

Timing

Timing refers to the number of drawings or frames for a given action, which translates to the speed of the action on film. On a purely physical level, correct timing makes objects appear to obey the laws of physics.

Exaggeration

Exaggeration is an effect especially useful for animation, as animated motions that strive for a perfect imitation of reality can look static and dull. 

Solid drawing

The principle of solid drawing means taking into account forms in three-dimensional space, or giving them volume and weight. 

Appeal

Appeal in a cartoon character corresponds to what would be called charisma in an actor. A character who is appealing is not necessarily sympathetic; villains or monsters can also be appealing, the important thing is that the viewer feels the character is real and interesting.

Week01: Note

Camera

Shot length:

  1. Wide shot
  2. Extreme wide shot
  3. Medium shot
  4. Two shot
  5. Close up
  6. Extreme close-up

Angle:

  1. Eye level
  2. High angle
  3. Low angle
  4. Dutch angle

Focus:

  1. Depth of field
  2. Deep focus
  3. Shallow focus
  4. Rack focus

Lenses:

  1. Telephoto lens
  2. Wide angle lens
  3. Fisheye lens

Movements:

  1. Handheld
  2. Steadicam

Move Methods:

  1. Pan
  2. Tilt
  3. Zoom
  4. Dolly/Tracking shot
  5. Jib/Crane shot
  6. Dolly zoom

Mise-en-scène

Decor

  1. Settings: indoor, outdoor…
  2. Set dressing
  3. Props
  4. Costume: show actors identity or characteristic

Lighting

  1. Three-point lighting
  2. High key/Low key lighting
  3. Hard/Soft light
  4. Chiaroscuro
  5. Ambient lighting
  6. Motivated/unmotivated lighting.

Color

  1. Black&white(B/W)
  2. Tinting
  3. Color film
  4. Color grading
  5. Color palette

Space

  1. Balance
  2. Deep space
  3. Shallow space
  4. Offscreen space
  5. Blocking

Editing

Sequence shot

Cut: the transition between the end of one shot and the beginning of another

  1. Dissolve
  2. Wipe
  3. Fade in/Fade out

Continuity editing:

  1. Continuity error
  2. Screen direction
  3. Match on action
  4. Eyeline
  5. 180 degree rule
  6. Crossing the axis
  7. Establishing shot
  8. Master shot
  9. Close-up
  10. Reverse angle
  11. Insert shot
  12. Cross cutting

Discontinuity editing Tech(reflect emotion):

  1. Freeze frame
  2. Slow motion
  3. Fast motion
  4. Reverse motion
  5. Jump cut
  6. Match cut
  7. Split screen
  8. Overlay
  9. Montage

Week01: Timeline&Understanding of the history of film, animation and VFX.

The history of film

Timeline for film:

  • 1891—Kinetoscope, invented by Thomas Edison and William Dickson
  • 1895——The first commercial film was performed
The Seven Ages of Film Pioneering Age 1896
  • 1895——Robert W. Paul and Bert Akers had invented the first British 35-millimeter camera
Birt Acres.jpg
  • 1895——On December 28th, the Lumiere brothers demonstrated their invention of motion pictures in Paris.
奥古斯特·卢米埃尔
  • 1900——George Smith showed close up for the first time in the film.
George Albert Smith the Brighton Film Pioneer You Never Knew Existed
  • 1900s——André Deed, the first comic star in cinema.
André Deed
  • 1901——James Williamson The Big Swallow developed multi-shot films and cutaways.
The Big Swallow : Facing the Mind – Film/Art/Mental Health
  • 1902——La gallina misteriosa (Pathé Frères, 1902) A chicken-and-egg comedy about what came first.
Pathé Frères (1905) - YouTube
  • 1902——A trip to the moon is one of the most famous films at the time. The first-ever worldwide success in fiction film.
Voyage Dans La Lune (A Trip to the Moon) (1902)
  • 1903——George Smith used close-ups to highlight the personalities of the characters and fades out to show the transition from the dream to reality.
  • 1918——Hollywood took over as the leader of world cinema at the end of the First World War. The language of cinema was already fully formed.
The Hollywood Escape Economy Is Just Around the Corner | Time
  • 1923——Pathé was able to take over Star Films and the Montreuil studio. George Méliès burned 500 negatives of all his films.
  • 1925——Max Linder committed suicide.
A Star Is Reborn | The New Yorker

My understanding of the history of film:

Talking about the history of film is actually talking about film itself as an art form. We discuss film history. In most cases, we discuss artists, works of art, and art genres, but this is only a perspective. Essentially, film history should be at least divided into art history, technology history, and business history; the latter two are often ignored intentionally or unintentionally.

I am not only a technicalist, but the importance of film technology is self-evident; many film aesthetics thoughts or aesthetic movements, in addition to social development factors, are the influence of technical factors. From silent to sound to stereo to surround sound, from black and white to color to high-definition to 3D to giant screen, every technological development will bring about great changes and great progress in film aesthetics.

Going back to the source is actually because the movie came from the era of the industrial revolution, and the essence of the movie is the breath and taste of industry. Therefore, the commercial nature of the film is rather an industrial nature: the creation process of a film is so similar to the industrial assembly line, the expectation of substantial economic returns is actually the inevitable idea of ​​the industrial product producer, and there is nothing unreasonable. So, when we talk about film history, we really cannot ignore some of its unique factors.

Seeing different people’s different life attitudes towards things. Be full of enthusiasm for the boring life again. When you encounter confusion in life, watch the movie and find the way forward.


I started to study the history of film. In the process of researching, I learned how the film was produced in the first place. The motion picture. As long as we take a series of actions and show them in front of people, it will become a film. How simple The principle. Understand the contribution of famous directors in the history of film to the development of film, whether it is scientific or artistic contribution. The film has developed from a kind of handicraft to the present thing with artistic value.

A good movie gives me a broader vision and allows me to think more with my brain instead of simply pursuing visual stimulation. The philosophy in the movie is more interesting than the book and clearer than life. Movies have prolonged the life span of human beings by nearly three times. It has made people understand many truths that cannot be understood in a lifetime. Look at life from a different perspective, accept your ultimate mundane reality, but never give up pursuing your ideals, be kind-hearted, love life, and enjoy the present. Perhaps, if you understand this, you will understand the true meaning of life.


Animation from beginning to present

Timeline for animation:

  • 1609——The Magic Lantern, moving images was projected onto a screen.
Magic lantern - Wikipedia
  • 1825——Thaumatrope, the first actual animation.
THAUMATROPE 1
  • 1879——Zoopraxiscope, the first contraption to show a clip of animation, this is a cylinder, and as successive images are placed and rotated, images can be seen moving through the slits.
Phenakistiscope - Wikipedia
  • 1900-1910——Animation began to exist on the big screen, started with simple faces.
  • 1914——Gertie the Dinosaur, the first characteristic animation by Winsor McCay.
Gertie the Dinosaur (Winsor McCay, 1914) - YouTube
  • 1928——Steamboat Willie, showed Mickey Mouse to the world.
Steamboat Willie (1928) - The Internet Animation Database
  • 1929——Because of the great Depression, People keep going to the theater to watch cartoons as entertainment. Because of this demand, more cartoons was made.
  • 1937——Disney released the feature-length animated film ‘Snow White and the Seven Dwarfs’.
BBC Arts - BBC Arts - Snow White and the Seven Dwarfs: The full-length  feature that nearly sank Disney
  • 1969——Animator began trying to create real looking monsters.
Influences Before the Nightmare Began |
  • 1986——Pixar Animation Studios was founded.
A Brief History Of Pixar Studios | The Film Magazine
  • 1995——Pixar releases Toy Story, the first computer-generated animated film. This film had a huge impact on the world.
Toy Story's 20th and 25th Anniversary: A Look Back at 1995 | Pixar Post
  • 2009——Avatar is being released in North America in 2D, 3D and IMAX-3D.
James Cameron's Avatar in IMAX 3D: a mind-blowing glimpse into tomorrow's  cinema
  • 2014——CGI is becoming important in animation. Simpson and many other animations were placed.
in360news: Simpsons Return To CGI Animation In Treehouse of Horror XXXI  Images

My understanding of animation from beginning to present:

Animation has been inseparable from the movie since its inception. They all use images to show the storyline intuitively and vividly.
Deliver movie information. However, since animation and film are two different concepts, of course they have their own characteristics.

First of all, the production process of the two shows a big difference. The actors in cartoons are drawn by painters, which is much more difficult than in movies. Because the painter must know the actor’s role movement clearly, and at the same time express it with the pen in his hand according to the laws of real life, which requires the painter to be capable of acting as an actor and have the ability to express the actor on paper or on a computer. , Which greatly increases the difficulty of cartoon production. Furthermore, cartoons are not subject to the many limitations of real life, making their performance better than movies. They simply take the jumping and flying of animals (such as “The Lion King”) and the rapid growth of plants (such as “Fantasia 2000”). In other words, it is difficult to express in movies. Coupled with rich imagination, using exaggeration, humor, anthropomorphism, association and other expression techniques and unlimited creativity, cartoons can express far more content than movies. And cartoons are usually easy to understand, humorous, and suitable for all ages.

For another example, music is life and death, and it is not as good as painting. The requirements for mastering color knowledge and the use of perspective in sculpture are not as good as painting. Of course, modern art is very different from the art of the cultural renaissance. I just want to emphasize the artistry of animation derived from the art of painting. After all, animation has one more “movement” feature than painting, and this “movement” also enables animation to be combined with other kinds of art like a movie to become a comprehensive art form. Animation usually requires the performance of a certain storyline, shaping the characters, and condensing the theme; it must design suspense, consider the dialogue, and guide the emotion; it must be climax, rhythm, and interesting, which is closely related to literature.

In order to draw out the plot, promote the development of the plot, and conflict between contradictions, music is also an indispensable art in a cartoon. It is also necessary to incorporate other kinds of art into the content of cartoons, such as various buildings. It can be seen that animation is a unique and irreplaceable art that integrates various arts.


The history of VFX

Timeline for VFX:

  • 1933——KING KONG, Stunning visual effects.
  • 1958——The 7th Voyage Of Sinbad.
  • 1963——Jason And The Argonauts, the skeleton battle.
  • 1985——Young Sherlock Holmes, computer generated character from photo.
  • 1989——The Abyss,used an earlier version of Photoshop to complete the 75s liquid water animation.
  • 1991—— JUDGMENT DAY
  • 1993—— JURASSIC PARK,Animators bring dinosaurs to life with computer technology.
  • 1995——CASPER and Toy Tory,The first film entirely made with computer-generated animated film
  • 1996——Dragonheart.
  • 1999——Star Wars: Episode I – The Phantom Menace, over 2000 visual effects.
  • 2001——Final Fantasy: The Spirits Within.
  • 2002——The Lord of the Rings: The Two Towers and Star Wars: Episode II – Attack of the Clones.
  • 2003——The Matrix reloaded
  • 2005——KING KONG, the remake version.
  • 2006——Pirates of the Caribbean: Dead Man’s Chest
  • 2007——Beowulf
  • 2008——The Curious Case of Benjamin Button, The actor’s face was captured to create an aging face.
  • 2009——Avatar.

My understanding of the history of VFX:

Movies are expressive art. The creator tells a moving story through audiovisual language, expresses the emotions of the characters, and infects the audience. VFX film and television special effects are one of the indispensable elements in the film industry. The higher-level meaning of VFX can be understood as the creation of computer special effects. When traditional special effects cannot meet the requirements of the film, VFX is needed to achieve it. VFX special effects can almost achieve all the picture effects that humans can imagine.

Citation:

  1. The history of film:

2.Animation from beginning to present:

3.The history of VFX:

To the stars, through hardships.